![]() ![]() Sponsored InMail has an open rate of 52%, and LinkedIn Message Ads have a 40% conversion rate. Rather than paying when someone clicks on your ad, you pay to send the message ads without a guarantee that anyone will see, open, or click on your message. LinkedIn sponsored messaging ads are the priciest ad format on the platform. Instead of attempting to connect with someone you identify as a target customer, getting into their inbox via message ads is an option. If you don’t have a premium membership on LinkedIn, you can still send messages outside your connections via message ads. However, they are always marked as “InMail” in your LinkedIn inbox. They are often personalized and appear at first glance as genuine messages. This allows them to send messages to people they are not connected with. If a user pays for a LinkedIn Premium membership, they receive InMail message credits monthly. If you’re on LinkedIn, you’ve likely received a message from someone outside of your connections. Let’s walk through the different kinds of ads you can utilize on LinkedIn and whether they are valuable for food ingredient companies. ![]() Knowing what you hope to accomplish with an ad campaign will help you more strategically decide what type of ad is most advantageous to you. Why are you running a campaign? Is it to raise awareness of your brand? Do you want to drive traffic to your website and generate leads? Are you hosting or attending an event you want to draw people to? Clearly state your why before moving on to the what. HubSpotīefore you embark on any advertising campaign, you should have a clear objective. LinkedIn generates the highest visitor-to-lead conversion rate, 277% more effective than Facebook and Twitter. Some of this will come from organic posting and marketing strategies, but LinkedIn has a valuable advertising platform that can boost your efforts. LinkedIn is a great place to build awareness and credibility, connect with others in the industry, and generate leads through valuable content. For food ingredient brands, it’s worth your time and effort to have an effective LinkedIn marketing strategy in place. ![]()
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